Bassmaster Elite Angler Timmy Horton has been on the BASS Circuit for over 14 years, winning the BASS Angler of the Year in 2000 and appearing in 10 Bassmaster Classics. Hailing from Muscle Shoals, Alabama, Tim calls Pickwick Lake his home lake. Tim’s primary fishing strength is grass fishing but his favorite technique is fishing deep offshore structure. Tim is the founder of Profound Outdoors which started with his vision of fellow professional anglers designing and developing top-level fishing lures and tackle based on their fishing strengths and making these available to anglers across the country. Tim also hosts the popular tv fishing show Timmy Horton Outdoors which focuses on public bodies of waters and helping anglers become more proficient in their fishing skills. Tim is involved in the development of all products through Profound Outdoors but his most successful lure to date is the Z Boss 20 that he and FLW Pro Randy Hanyes designed in 2014 and took both the Bassmaster Elite and FLW Series by storm. Tim has also designed several of the Swampers Spinnerbait Series and has several other lures in the design phase that will be released soon through Profound Outdoors.